Count the Kicks is on a mission to make kick counting a common practice for all expectant parents in the third trimester of pregnancy. Our campaign uses a variety of different methods to raise awareness about the importance of tracking fetal movement in the third trimester, including our bright yellow educational materials, which are free in 13 states and available for a low cost to providers in other states. The Count the Kicks campaign gives healthcare providers the tools and resources they need to talk to expectant parents about kick counting in the third trimester of pregnancy, including videos, materials, and CE training. We also have a telehealth resource and childbirth education lesson plan available. Many healthcare providers abide by the 10 in 2 rule, which is an outdated standard for tracking fetal movements that set 10 kicks in 2 hours as the standard for healthy fetal movement. The latest research indicates that because every baby is different, expectant parents should be taught to understand and track their baby’s movement pattern so they can determine what’s normal for their baby. That way, if their baby’s strength or movement significantly changes they can speak up to their provider about it. Count the Kicks also work with providers to educate and inform on best practices as it relates to stillbirth prevention protocols.